Membership Development
The Membership Development team at Ewald Consulting works directly with leadership and committees to develop and execute membership retention. They also help establish recruitment and onboarding programs that help to improve the overall health of an organization.
Our team provides expert level reporting, trend analysis and data-driven recommendations to improve process, as well as collaborates with other departments to maintain membership data and membership landing pages to enhance the full user experience.
Value of Membership
During the Great Recession of 2008-2009, the Qualitative Research Consultants Association (QRCA) saw a large drop in business for members—translating to falling membership. When COVID-19 brought another economic downturn, Ewald Consulting worked with QRCA to proactively demonstrate the value of membership.
QRCA members quickly designed and launched a survey to assess how members were adjusting to the new reality, how it was changing their work, and how QRCA could help them. Using the results, we worked with QRCA on three new initiatives: an online research training series and virtual vendor fairs that were open to the wider research community, and business-focused roundtables that were for members only. Our work with QRCA points to the value of using simple tools to gather intelligence rapidly.
Benefits include:
The Services
- Member data analysis
- Member data maintenance and management
- Membership campaign development
- Membership dues billing and processing
- Membership renewal and retention strategy
- Segmented membership messaging
The Team
WHITNEY MURRAY
MEMBERSHIP AND DATA MANAGERInterests: Live music and pretending I know how to make things out of wood. Interesting Fact: I can blow a balloon up with my nose. (Pronouns: she/her)
RENEE O’BYRN
MEMBERSHIP STRATEGY SPECIALISTI enjoy spending time outdoors with my rescue mutts, gardening, and traveling near and far.
KAY WOLDE
MEMBERSHIP SPECIALISTI enjoy engaging with books, exploring lakesides, and embarking on journeys to different destinations. (Pronouns: she/her)
HAILEY FINGER
MEMBER SERVICES REPRESENTATIVEWhen I am not chasing a toddler around I enjoy travel, golfing, working out, reading and sipping beverages on a patios. I often remember my dreams, and when they aren't about my teeth falling out or forgetting to show up to a college class, I dream that I am friends with Taylor Swift...if only that one were true when I woke up!
JOE DRAGOTTA
DATA ANALYST ASSISTANTI took 8 years of piano lessons and I practice martial arts.