Associations Next: New Year, New Approach to Events

In our first episode of 2021, Jill Tichy, Amanda Maw, and Sarah Ewald from our events department come on the podcast to give us a look at what events might look like this year as vaccines emerge for the continuing pandemic.

Takeaways:

1. Events may still be virtual. Even though vaccines are being distributed worldwide, associations found that virtual/hybrid conferences allow for greater accessibility than exclusively in-person conferences.
2. Associations will need to be flexible. We are going into the year only knowing that we will not know what to expect. But after a year of constant change, we are much better positioned to take on this year.
3. Consider spreading your content out throughout the year via webinars and summer sessions rather than having it all in one conference. The widespread use of virtual platforms now allows for easier distribution of content, so do not be afraid to take advantage.

Listen to the episode: New Year, New Approach to Events