Associations Next: ICRI’s Growth Story
We are joined by Eric Hauth, Executive Director of the International Concrete Repair Institute. In this episode, Eric will review why the association exists, and fill us in on its growth and where they are headed. The pandemic meant adapting and retooling some services that make ICRI even stronger for the future.
Takeaways:
- Associations will always face challenges. Recruiting members, planning events, and keeping up with communications may not ever be easy. It is important to remember that challenges will be part of every growth story.
- The chicken/egg paradox of stability and innovation means that volunteers and staff can pivot when necessary. Eric mentioned that it is a delicate balance when trying to innovate and change your association while maintaining consistency in offerings for members. Eric recommends toeing the line between both — you must grow, but you also must keep the heart of your association strong.
- Associations serve as a point of connection in a disconnected world. Your association has the opportunity to effect real change by bringing people together. As Eric mentioned, people meet lifelong friends at conferences and events. While the day-to-day may seem challenging, remember your association is bringing people together at a time when it is extremely difficult to do just that.
- An association management company can provide important stability in key areas such as event planning, publication production and financial management.
