Associations Next: How Content Can Enhance Your Mission
In this episode, we welcome back Mike McIntee, Director of Content Development and Management at Ewald Consulting. We review why content is crucial for modern associations, and go over some of the projects the content team has completed in the past year. People are the most important part of what we’re doing as associations—and the right content can bring the enthusiasm and buy-in we need to succeed.
Takeaways:
- Content is a tool for engaging and connecting with members by making information memorable. Content development includes various mediums, such as video and audio podcasts, to break through the daily email clutter and capture members’ attention using strong storytelling. Surveys tell us that people who watch these videos have a more positive attitude toward the association.
- Virtual content should be better than a Zoom meeting. You can elevate the virtual engagement experience for members, especially in a post-COVID world. High-quality livestreaming experiences feel more like television programs rather than standard Zoom meetings. This approach aims to connect remote viewers with the live event, making it more enjoyable and interactive.
- There so much more to explore. Just some of the ideas discussed include “hype videos” to build anticipation for events, using animation to explain concepts, and using informative videos to attract individuals to careers or industries they might not have considered.
