Revolutionizing Content Creation: How AI Can Support Professional Development Programs
By Jessica Truhler, Director of Professional Development, Ewald Consulting
Associations serve as invaluable hubs for knowledge exchange, networking and skill development within various industries. Central to their mission is the creation of high-quality content that educates, informs and engages members. However, the task of producing relevant and compelling content can be daunting, often requiring significant time, resources and expertise from already busy volunteers. Fortunately, with the addition of Artificial Intelligence (AI), associations can now harness cutting-edge technology to streamline content creation processes, enhance member experiences and drive value like never before.
AI-Powered Content Generation
AI offers associations a powerful ally in generating diverse and impactful content. By leveraging various algorithms, AI tools can analyze vast amounts of data — including industry reports, research articles and member feedback — to identify trends, topics of interest and emerging issues. This insight enables associations to create timely and relevant content that resonates with their audiences, whether that is articles, whitepapers, webinars and/or podcasts.
For example, an association Ewald Consulting serves is hosting an in-person Summit event with a very specific theme. The team identified a challenge connecting the Summit theme to the organization’s overall professional development framework. What learning content could serve as a bridge between the professional development framework and this specialized Summit? We posed this question to an AI content-generating tool and designed a micro course on that specific topic. Not only did this serve as a bite-sized learning opportunity for curious members, but also a perfect marketing opportunity to showcase how that theme fits within the association profession. While AI helped with this project, humans ensured that the information generated would resonate with members and created the course.
Moreover, AI can assist in content development by generating topic suggestions, headlines and even outlines based on predefined criteria and audience preferences. This not only accelerates the content creation process but also ensures that the produced materials align closely with the interests and needs of members.
Conclusion
In an increasingly digital and competitive landscape, associations must adapt and innovate to meet the evolving needs of their members. By harnessing AI, associations can transform their content creation efforts to deliver timely, relevant and personalized experiences that drive member engagement, satisfaction and professional growth.
From generating insightful articles to curating personalized learning pathways and optimizing content performance, AI offers associations a wealth of opportunities to enhance their impact and value propositions. By embracing AI-powered content creation tools and strategies, associations can position themselves as indispensable partners in their members’ professional journey, driving lasting impact and success in an ever-changing world. We do need to maintain the human touch to verify information and create experiences that feel authentic to our members.
