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WORKFORCE DEVELOPMENT

Every company needs workers these days. Some associations are banding together to attract more workers to their field in general. If your association has a workforce development program, a video with testimonials and storytelling about the advantages of working in that field can motivate people to train or apply.

Minnesota Asphalt Pavement Association Workforce Development

When the work you’re portraying is big, you need the right tools to show it. An overhead drone shows what a huge job paving is, and Go Pro cameras got close-up views of people operating machinery.
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