Marketing and Communications
DESIGN AND USABILITY
CONTENT MARKETING STRATEGIES
ANALYTICS AND REPORTING
Our team of designers, writers/editors and marketing experts manage e-newsletters, magazines and journals. We design marketing campaigns, share our expertise with social media platforms and create strategies to help our clients succeed. We offer graphic design, art direction and usability advice for client websites and printed collateral.
Our team also reviews website and social media analytics every month and pays attention to trends over time, and works to help our clients understand the data. We stay current on marketing and design trends to keep our materials fresh and on brand.
A creative partnership!
“It is a pleasure working with the MarComm team for the past year and a half. Our committee’s success in the launch of several new programs is the result of the creative partnership, attention to detail, and full support of the communications team of Ewald Consulting!”
The team is phenomenal!
“Our organization has a lot of annual turnover in terms of leadership so having them as our resident experts is instrumental in our management and growth. They understand our industry and are extremely responsive and forward thinking in our needs. We use their marketing expertise to advertise our event registrations and membership and they help us tailor all our committee needs with the appropriate audiences and messaging. Cannot recommend them enough!”
Effective communication practices
“Strong communications are critical to our interaction with members, and their perception of our association. The Ewald Consulting MarComm team is extremely responsive to our needs and willing to do what it takes to help us provide timely and accurate communications. They understand our membership, and help us to develop effective communication strategies, processes and best practices.”
Blog Highlight
Digital Badges
Digital badges can be used to help expand awareness and add value for association members. Our MarCom staff created promotional badges to help the Product Development and Management Association (PDMA) promote awareness of their certification program. Members use their digital credential on LinkedIn and other social platforms where colleagues can send congratulatory notes and likes, thus increasing program interest.
Digital badges have also been used to spread the word about organization’s conferences. Sponsors get a “We are Sponsoring” badge after they pay for sponsorship, speakers receive an “I’m Speaking” badge once they are formally confirmed, and attendees can post their “I’m Attending” badge (received in their confirmation email) in any of their social channels or outgoing emails.
The Services
- Annual Report design
- Advanced competitive analysis reports
- Blog content development
- Convention marketing communications
- Cross channel marketing strategy plan
- Email hosting and SEO
- Keyword strategy for content development
- Logo design and branding
- Magazine, journal and newsletter layout
- Marketing automation implementation
- Membership collateral and directories
- Online community management
- Paid and organic marketing campaigns
- Public and media relations
- Social media strategy and management
- Third-party platform integration
- Variable print direct mail campaigns
- Visual standards and style guide development
- Website design and content development
- Written content development
The Team
Kathie Pugaczewski, CAE, CMP, QAS
Vice President, Operations
Love to keep it simple: running, writing, family and dogs.Laurie Pumper, CAE
Communication Director
Long-time zoo volunteer. Loves to read and bike (not at the same time). (Pronouns: she/her)
Nicki Brunner
Art Director
Mama to 3 kids. I live for travel and coffee, have a fear of confrontation…
Anna Wrisky
Director of Design and Usability
I love the great outdoors, exercising my green thumb, and spending time with my family.…
Sue Peterson
Senior Communication Specialist
I love horseback riding and road-trips — and must have Twizzlers to eat at specific distances…
Sue Yoemens
Senior Communication Specialist
I enjoy dairy goats, volleyball and painting animals. Painting pictures of animals, I mean.
Brian Fewell
Senior Communication Specialist
Pollinator-friendly. Marshmallow snob. Constantly learning. (Pronouns: he/him)
Jessie Austin
Marketing and Communications Specialist
I enjoy board games and endless glasses of wine, and have a small addiction to…
Sonja Nelson
Communication Specialist
Holiday Sweater Enthusiast. My favorite food is watermelon. Baby Yoda’s biggest fan. (Pronouns: she/her)
Sijia Fan
Communication Specialist
I love my dog Dino and travel.
Mei Li Brown
Communication Specialist
Amateur pianist, UW Alumni (Go Badgers!), dog mom, typing aficionado. (Pronouns: she/her)
Rebecca Wegscheid
Digital Marketing Specialist
I love road trips – just jumping in the car and going somewhere! I’m also…
Mai Kia Yang
Marketing & Communications Assistant
An Artist. A Foodie. An Overcomer. (Pronouns: she/her)
Ava Ewald
Marketing & Communications Assistant
Guitarist, former Paisley Park tour guide, U of M Journalism student.
Kathie Pugaczewski, CAE, CMP, QAS
Vice President, Operations
Love to keep it simple: running, writing, family and dogs.
Laurie Pumper, CAE
Communication Director
Long-time zoo volunteer. Loves to read and bike (not at the same time). (Pronouns: she/her)
Nicki Brunner
Art Director
Mama to 3 kids. I live for travel and coffee, have a fear of confrontation and blueberries, and I have mess-anxiety (which doesn’t play well with the whole “mama to 3 kids” thing). (Pronouns: she/her)
Anna Wrisky
Director of Design and Usability
I love the great outdoors, exercising my green thumb, and spending time with my family. (Pronouns: she/her)
Sue Peterson
Senior Communication Specialist
I love horseback riding and road-trips — and must have Twizzlers to eat at specific distances along the way!
Sue Yoemens
Senior Communication Specialist
I enjoy dairy goats, volleyball and painting animals. Painting pictures of animals, I mean.
Brian Fewell
Senior Communication Specialist
Pollinator-friendly. Marshmallow snob. Constantly learning. (Pronouns: he/him)
Jessie Austin
Marketing and Communications Specialist
I enjoy board games and endless glasses of wine, and have a small addiction to coffee and traveling.
Sonja Nelson
Communication Specialist
Holiday Sweater Enthusiast. My favorite food is watermelon. Baby Yoda’s biggest fan. (Pronouns: she/her)
Sijia Fan
Communication Specialist
I love my dog Dino and travel.
Mei Li Brown
Communication Specialist
Amateur pianist, UW Alumni (Go Badgers!), dog mom, typing aficionado. (Pronouns: she/her)
Rebecca Wegscheid
Digital Marketing Specialist
I love road trips – just jumping in the car and going somewhere! I’m also an avid Minnesota Lynx basketball fan and could have endless conversations about the team and the league. (Pronouns: she/her)
Mai Kia Yang
Marketing & Communications Assistant
An Artist. A Foodie. An Overcomer. (Pronouns: she/her)
Ava Ewald
Marketing & Communications Assistant
Guitarist, former Paisley Park tour guide, U of M Journalism student.