Marketing and Communications
Our team of designers, writers/editors and marketing experts manage e-newsletters, magazines and journals. We design marketing campaigns, share our expertise with social media platforms and create strategies to help our clients succeed. We offer graphic design, art direction and usability advice for client websites and printed collateral.
Our team also reviews website and social media analytics every month and pays attention to trends over time, and works to help our clients understand the data. We stay current on marketing and design trends to keep our materials fresh and on brand.
Digital badges can be used to help expand awareness and add value for association members. Our MarCom staff created promotional badges to help the Product Development and Management Association (PDMA) promote awareness of their certification program. Members use their digital credential on LinkedIn and other social platforms where colleagues can send congratulatory notes and likes, thus increasing program interest.
Digital badges have also been used to spread the word about organization’s conferences. Sponsors get a “We are Sponsoring” badge after they pay for sponsorship, speakers receive an “I’m Speaking” badge once they are formally confirmed, and attendees can post their “I’m Attending” badge (received in their confirmation email) in any of their social channels or outgoing emails.
- Annual Report design
- Advanced competitive analysis reports
- Blog content development
- Convention marketing communications
- Cross channel marketing strategy plan
- Email hosting and SEO
- Keyword strategy for content development
- Logo design and branding
- Magazine, journal and newsletter layout
- Marketing automation implementation
- Membership collateral and directories
- Online community management
- Paid and organic marketing campaigns
- Public and media relations
- Social media strategy and management
- Third-party platform integration
- Variable print direct mail campaigns
- Visual standards and style guide development
- Website design and content development
- Written content development
Marketing and Communications AssistantFur mama to two cats and two dogs. Lover of puzzles, traveling, and beer.
Laurie Pumper, CAE
Long-time zoo volunteer. Loves to read and bike (not at the same time). (Pronouns: she/her)
Mama to 3 kids. I live for travel and coffee, have a fear of confrontation…
Director of Design and Usability
I love the great outdoors, exercising my green thumb, and spending time with my family.…
Senior Communication Specialist
I love wine and road-trips — especially wine tasting road trips with family and friends.
Professional Development Technology Specialist
I enjoy dairy goats, volleyball and painting animals. Painting pictures of animals, I mean.
Senior Communication Specialist
Pollinator-friendly. Marshmallow snob. Constantly learning. (Pronouns: he/him)
Marketing and Communications Specialist
I enjoy board games and endless glasses of wine, and have a small addiction to…
Digital Marketing Specialist
I love road trips – just jumping in the car and going somewhere! I’m also…
Marketing & Communications Assistant
Guitarist, former Paisley Park tour guide, U of M Journalism student. (Pronouns She/Her)
Marketing and Communications Assistant
Family, plants, design, projects, and photography. I think that sums me up well!
I love drawing, designing, thrift shopping, plants, animals and spending time with loved ones.