Sales & Business Development
NON-DUES REVENUE GENERATION
MEMBERSHIP OUTREACH
EVENT PROMOTION
The Ewald Consulting Sales and Business Development team supports annual/conference sponsorship, exhibitor and advertising sales as well as membership and conference registration sales.
New clients normally experience a 10-30% increase in sales when they join Ewald Consulting because of the rigor and discipline that our team brings to the sales prospecting, securing, and fulfillment process. Our average is a 30% increase in revenue. Also, many of the Ewald team members are Inbound Sales Certified.
Check out some of our helpful Ewald Sales information here:
Boosted our Sales Efforts!
“Ewald Consulting did a great job of first understanding our organization and processes, and then worked to boost our sales efforts. They enhanced our prospect list and brought new ideas to the table on the way to becoming a great business partner. We anticipate great things as they increase our non-dues revenues.”
Sets strategies and executes!
“Ewald Consulting’s sales team has been a true partner for SCIP. They’re great at both helping us set strategy and also boots-to-the-ground execution, which is a huge value add. By partnering with Ewald Consulting, we’ve been able to generate revenue year-round, rather than just focusing on ‘the big conference’. It’s been great for member and sponsor satisfaction, as well as our balance sheet.”
New revenue opportunities
“Ewald Consulting’s sales team has helped brainstorm and diversify new revenue opportunities for CAI-New England. They take a proactive approach by looking at new ways to generate revenue year round, rather than focusing on traditional methods.”
Blog Highlight
Virtual Sponsorships
The transition from in-person to virtual conferences has been a challenge for several associations, especially in terms of providing value to conference sponsors and exhibitors. The Association of Advancement Services Professionals had been well on its way to a record year of sponsorship support for its in-person conference when COVID-19 restrictions necessitated a switch to virtual. Ewald Consulting’s team of experts helped identify the right virtual platform for their desired event experience and adapt sponsorship offerings to this new format. The event drew strong attendance and resulted in record-level sponsorship revenue, even compared to other in-person events. This has set them up to invest in future conferences as well as additional opportunities to build member value in the year ahead.
The Services
- Advertising campaign design
- Annual Sponsorship sales
- Conference sponsor and exhibit sales
- Conference registration sales
- Magazine advertising sales
- Membership sales
- Monthly sponsor benefits report outreach
- Non-dues revenue strategy
- Sponsor and exhibitor reports
- Advertiser relationship management
- Sponsorship campaign design
- Website advertising sales
The Team
Paul Hanscom, CAE, MA
Vice President of Growth Strategies
Bilingual (yo hablo español) lover of sailing, camping and hiking. Adjunct faculty at Saint Paul…Blake Finger, ISC
Director of Sales
I golf as much as possible. When not golfing, I enjoy thinking about golf.
Bonnie Young
Sponsorship and Advertising Fulfillment Manager
Crafting queen, ruling the realms of crocheting, rosemaling, Ukranian egg painting, bedazzled ornaments and glassware.
Jake Nelson, ISC
Sales Coordinator
I love fishing, hiking, SCUBA, and getting overly competitive while playing sports. If inside, The…
Libby Baxter, ISC
Sales Coordinator
I love to read, run, and bike around the Twin Cities. I share my apartment…
Clayton Cloutier, ISC
Sales Assistant
I love watching sports (especially football) with my pet turtle, Porterhouse.
Alana Martinson, ISC
Sales Assistant
I enjoy spending time outside with my dogs/chickens. Dogs AND chickens, not some weird dog-chicken…
Madeline Pope, ISC
Sales Coordinator/ Membership Specialist
Dog lover and aspiring world traveler. Always trying new restaurants and food trends. Avid audiobook…
Henry Benson
Sales Associate Intern
Fluent in Spanish. (Pronouns: he/him)
Paul Hanscom, CAE, MA
Vice President of Growth Strategies
Bilingual (yo hablo español) lover of sailing, camping and hiking. Adjunct faculty at Saint Paul College.
Blake Finger, ISC
Director of Sales
I golf as much as possible. When not golfing, I enjoy thinking about golf.
Bonnie Young
Sponsorship and Advertising Fulfillment Manager
Crafting queen, ruling the realms of crocheting, rosemaling, Ukranian egg painting, bedazzled ornaments and glassware.
Jake Nelson, ISC
Sales Coordinator
I love fishing, hiking, SCUBA, and getting overly competitive while playing sports. If inside, The Office is on all day, every day. (Pronouns: he/him)
Libby Baxter, ISC
Sales Coordinator
I love to read, run, and bike around the Twin Cities. I share my apartment with 18 roommates (3 humans and 15 houseplants).
(Pronouns: she/her)
Clayton Cloutier, ISC
Sales Assistant
I love watching sports (especially football) with my pet turtle, Porterhouse.
Alana Martinson, ISC
Sales Assistant
I enjoy spending time outside with my dogs/chickens. Dogs AND chickens, not some weird dog-chicken hybrid.
Madeline Pope, ISC
Sales Coordinator/ Membership Specialist
Dog lover and aspiring world traveler. Always trying new restaurants and food trends. Avid audiobook listener.
Henry Benson
Sales Associate Intern
Fluent in Spanish. (Pronouns: he/him)