What was once a deluxe conference amenity has become a necessary tool of engagement for successful events. Make your conference mobile and watch as speakers, exhibitors and attendees connect and communicate online. Excite your potential audiences before the event starts, engage with the attendees onsite and evolve throughout the process in response to change. All it takes is an app.
Excite your audience
In the weeks leading up to your event, a mobile app campaign drives excitement for a future experience. Downloading a conference mobile app provides a tangible teaser for a still far-off event. It gets the conference on the minds and in the hands (literally) of your audience before a meeting convenes.
Through yet another channel, your brand, your content and your vision can reach your anticipatory audience.
Pro tip: offer an incentive to download the app. Nothing spurs attendees into action faster than the possibility of free stuff.
Engage your attendees
At any event, you’ve just gathered many of the best minds in your field in one space for a few hours or a few days. Now that they’re here, you need them to engage: with speakers, with exhibitors and with each other!
- Engage with Speakers: Speakers come prepared as subject-matter experts. Polling and survey features offered through a mobile app can turn a presentation from a one-sided lecture into an interactive event. A mobile app’s ability to collect real-time data from the audience allows speakers to connect with attendees, answer questions and shape their presentations to suit the crowd.
- Engage with Exhibitors: Companies joining you from far and wide come with expectations to make connections. As their unique swag often demonstrate, sponsors and exhibitors want to get their name in your hands. With a mobile app, it already is. Exhibitor websites and contact information, and digital handouts become instantly available to all attendees. It’s a simple perk for the companies that might just keep them coming back for more.
- Engage with each other: The universal advantage of in-person events is the networking opportunities inherent. However, as attendees meet new faces in the field, especially at large events, it can be difficult to keep track of these new contacts. Mobile apps provide a fully filled-in contact book and messaging system without the hassle of keeping track of business cards or asking for phone numbers. Encouraging attendees to include their picture with their profile? Even better for those of us not blessed with the gift of face/name memory!
You’ll want an app a mobile app to drive your speakers and attendees to not only to listen but to engage. Empower your audiences to connect through a technology we all know well.
Evolve with change
Despite your meeting planner’s best efforts, plans change. As rooms fill up faster than anticipated and speakers call in sick—your mobile app can alleviate the headache of last-minute change.
Rather than disparaging your beautifully branded signage and collateral with handwritten speaker updates and blacked-out sessions, leverage the power of digital technology to make quick updates looks seamless.
Mobile app push notifications provide a sort of virtual intercom. Communication is immediate and allows your event to evolve as quickly as the outside world.
Conferences are a great opportunity for your organization to showcase the caliber of members and body of knowledge. Mobile applications will only help you improve your conference attendee’s experience and increase the ROI of your event.